CONTENT / STUNT
What do you do when you’ve mastered every available media for a clients business? You create a new one.
Or…if you just want some PR, you pretend you created a new one for April Fool’s Day. On April 1, we launched our fake media venture Brand Drops™ – the world's first branded aromatic rain. Imagine a world where you experience the smell of your favorite brand every time it rains - from McDonald’s french fries to Mrs. Field’s chocolate chip cookies or Old Spice Swagger body spray. It’s just the kind of media format to be invented in Seattle.
Our little stunt garnered press on AdAge, Adweek, Mashable, New York Times, CNN, ПЕРВЫЙ КАНА (Russia’s CNN) and more, earning the agency more than 10 million earned media impressions.