CONTENT / DIGITAL
Seattle is a multi-sensory city. Urban landscapes and natural elements meld together in a way that overwhelms people with the sights, sounds and textures of the city. So instead a traditional advertising campaign “telling” people about Seattle, we created a platform that could immerse them in it. Visitseattle.tv, was an online content channel built to deliver video series that shared the experience and stories of the city in deeper, more meaningful ways.
Seattle First Takes was a short form series that captured the reactions of 8 first-time visitors to Seattle. We invited them to experience the city then describe it to us through each of the five senses.
Sounds by the Sound, was a long form multi-year partnership with Revolt.tv that resulted in a weekly broadcast show. Sounds by the Sound explored the intersection between Seattle’s music scene and culture at large. Each episode highlighted an aspect of Seattle’s culture (food, sports, tech, fashion, etc.) and how that influences the music scene, and vice versa, culminating with bands performing in one-of-a-kind Seattle locations.
Project Five by Five was a collaboration with SundanceTV where we commissioned 5 rising filmmakers to each create a film inspired by one of the senses.
Been There, Made That brought 5 ‘makers’ to Seattle, to use the city as their muse. They immersed themselves in the city’s culture then took those experiences back home to influence their next big creation. Grammy winner Emily King made a new song, James Beard winning dessert chef Jeni Britton Bauer a new ice cream flavor and artist Katie Deedy created a new wallpaper.
Check out all the videos or better yet, dive into the rabbit hole and go to visitseattle.tv.